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Getting a true 'taste of Lexus'

Posted On » December 16 - 22, 2009 (Volume:8 / Issue 50)

Lexus held its global 'Taste of Lexus' event in Bahrain last week at the Banyan Tree Spa and Resort

It was attended by more than 50 motoring journalists from across the Gulf and Levant countries.

Taste of Lexus is offered as a means of creating vehicle introductions. It brings together targeted customers, members of the media and Lexus management including chief engineers for a face-to-face communication and driving experience.

The events have been successfully held in North America, Europe and Asia but it was the first time it had been staged in the Middle East.

The Lexus LS 600h L is the first fully-hybrid vehicle to be introduced in the region.

It comes with a new 5.0-litre V8 hybrid engine developed specifically for the Lexus LS 600h L that delivers the power of a V12 engine with the fuel efficiency of a V6.

The Lexus Hybrid Drive system contains the world's first all-wheel-drive electronically controlled variable transmission which is designed to handle the massive power of the V8 Lexus Hybrid Drive system within a compact design.

This innovative two-stage reduction device extends low-speed torque delivery for excellent acceleration as well as high-gear performance and efficiency.

The new Lexus Hybrid Drive system aims to deliver a driving experience that is both rewarding and engaging Ebrahim K Kanoo, Toyota and Lexus sole distributor in Bahrain, will start offering the Lexus model by early February 2010.

For more information call Ayman Shehadeh, Toyota and Lexus brand manager on 17264569.


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