The world's leading strategic marketeer, Professor Philip Kotler, will launch his new marketing theory, Marketing 3.0, at the 'What Next in Marketing 2011?' summit, to be held in Dubai, in October.

The convention, which will focus on post-recession marketing, will mark Professor Kotler's first appearance in the Middle East.

The forum will be held at the Atlantis Hotel, Palm Jumeirah, on October 6 and 7, under the sponsorship of TECOM Investments' Media Cluster.

Mohammad Abdullah, managing director of TECOM Investments' Media Cluster, said the convention will be an important platform for the regions marketers to understand and debate the marketing challenges created by the global economic crisis.

"It will be a unique opportunity for all marketing professionals to meet and network with Professor Kotler and learn how best to manage their company's marketing strategy in these turbulent times," added Abdullah.

Organised by Edge Events, the convention will be the only certified training event conducted by Professor Kotler in 2010.

It will provide a forum for marketing professionals to speak directly to Professor Kotler and cross question him on his new marketing theory.

When it comes to marketing Philip Kotler wrote the book on the subject. His Marketing Management: Application, Planning, Implementation and Control (1967), now in its 13th edition, is the core text of marketing courses on most MBA programmes. He has authored over 40 other successful books and has more than 100 articles published in leading journals. For more info and registration visit www.philipkotlerinuae.com